Who we are

Portaltech Reply is the leading hybris Partner with offices in London, Milan and Dusseldorf.

The company holds Platinum Elite Status and is awarded Global Partner of the Year several times with over 50 major hybris projects to its name.

Portaltech Reply offers an end-to-end set of products and services for multi-channel commerce. This includes: consulting, commerce platform implementation and integration, mobile and digital design, YaaS and on-premise warehouse management, proximity marketing, SAP Customer Engagement and Commerce, mobile payments and Cloud based hosting on the Amazon and Google platforms, wrapped in a full managed service from one single supplier.

Portaltech Reply clients include: Bunzl Group, Costco Wholesale, Delhaize Group, Monsoon & Accessorize and TUI Travel.

Portaltech Reply is part of Reply, a leading Consulting, Systems Integration and Application Management company, specialising in the creation and implementation of solutions based on new communication networks and digital media.

Based on a network of companies specialised by service offering, Reply combines the planning and organisational capacity of a large corporation with the flexibility and dynamism typical of specialist companies.

Reply supports the main European Industrial groups operating in Telco and Media, Banking, Insurance and Financial companies, Industry and Services, Energy and Utilities and Public Administration market segments.

29.10.2015 / Milan


SAP Forum Milano 2015

Syskoplan Reply, InEssence Reply and Portaltech Reply join SAP Forum Milano 2015, the annual meeting focused on issues related to the Business Innovation and the Digital Transformation within the SAP world.

hybris suite

Case Study

P&O Ferries: new hybris multichannel commerce platform

P&O Ferries, the UK's leading ferry company with routes connecting the UK to France, Belgium, Holland and Ireland, has selected Portaltech Reply as the partner to assist in replace its existing eCommerce platform for Tourist business with the hybris Multi-Channel Commerce Suite.

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the hybris partnership

100% dedicated to hybris and working with this technology since 2007, ​​Portaltech Reply is hybris Platinum Elite Partner and has been named "Global Partner of the Year" three times. The hybris development teams are structured with a mix of hybris expert developers, hybris UI developers, technical architects and highly skilled hybris delivery managers.

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News & Communication

hybris and Portaltech Reply to Build Specialised Omni-Channel Customer Engagement and Commerce Solution for Airline Industry

hybris software, an SAP company, today announced it has partnered with Portaltech Reply, an ecommerce implementation and consulting specialist, part of Reply, to build a specialised omni-channel customer engagement and commerce solution for the airline industry.


Case Study

Portaltech Reply helps Royal Mail achieve millions of satisfied customers using its online postage service

Portaltech Reply managed to produce a result that meant that the revenue generated through eBay / Royal Mail integration outstripped the existing Royal Mail site, opening up a business strategy to develop more third party relationships.

14.10.2014 / Hammersmith


Internet Retailing Conference

Portaltech Reply will be taking part in the 2014 Internet Retailing Conference, that will be held on 14th October at the Novotel in Hammersmith, London.

Customer Experience

Case Study

TUI embraces multichannel

Travel customers are moving to online channels and wanting a more personalised buying experience. TUI was looking for an ecommerce solution that would deliver a revolutionary customer experience while enabling an integrated, scalable architecture. The project was developed by Portaltech Reply and was one of the most complex implementations of hybris in Europe.

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News & Communication

Hybris awards Portaltech Reply “Global Partner of the Year”

Portaltech Reply was recognised as Global Partner of the Year for the second year running, by hybris, a leading provider of omni-channel commerce software, during the Partner Meeting hybris, held in Munich on the 24th January 2013.

Multi-Country eCommerce

Case Study

Portaltech Reply helps Long Tall Sally grow further

Long Tall Sally wanted to launch and manage multiple sites through a new platform that was going to be easier to maintain and required less training than is often required when integrating disparate technologies. The new ecommerce system needed to support a multilanguage, multi-currency website to support its long term aims to build the brand globally.

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Multi-Country ecommerce

Case Study

Costco strengthens the ecommerce platform worldwide

Reply turned Costco’s international eCommerce expansion plans into reality. Reply handled the entire ecommerce offering for Costco, with Mexico becoming the first market to use and test the blueprint ecommerce platform developed in the UK.

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06.05.2014 / BLOG POST


POS and the journey towards boundary-less commerce…

Electronic Point of Sale was introduced in the seventies and revolutionised the way retailers tracked sales and created business efficiencies. By connecting the Point of Sale device to the back office mainframe, retailers were able to perform business operations more effectively and keep more accurate records of sales and stock, as well as provide a secure environment for cash transactions.


Best Practice

Long live "Proximity Commerce"!

Proximity Commerce™ is when the customer has full control of when they make their purchasing decision, whether at home, online or on the go and whom they choose to involve. The retailer that enables this ‘conversation’ will better understand their customers’ needs and build long-term relationships. It is Reply’s vision of how technology can enable the retailer to have a genuine understanding and connection with each customer thus building loyalty over a period of time across many purchases.

23.04.2014 / Research & Infographics


The Challenges of Realising a True Multichannel Vision

Portaltech Reply and eDigitalResearch have once again undertaken this important piece of research to understand how the market has changed and what more needs to be done to help retailers better achieve their multichannel vision.